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Osram Transforms Traditional B2B Sales Strategy With Seeburger

[shutterstock: 1043337805, Chan2545]
[shutterstock: 1043337805, Chan2545]
Geschrieben von Oliver Rupprecht, Osram

Digital transformation is important in every area of business, and sales and distribution is no exception – which is why Osram has decided to undertake a next-gen sales project.

Looking back on a proud, 110-year long history, Osram is market leader in automotive lighting with a focus on semiconductor-based technologies. The company is currently transitioning from a B2B component provider – meaning established products with long lifecycles and long-term customer relationships – to a project and solution business, which entails a permanently changing product portfolio focusing on ever-new customer relationships based on detailed market data. To overcome the challenges posed by this digital transformation, Osram enlisted the help of Seeburger.

Über den Autor

Oliver Rupprecht, Osram

Oliver Rupprecht, IT Enterprise Services Business Integration bei Osram Germany.

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