SAPanoptikum & Short Facts

How To Digitally Transform Sales In Manufacturing

[shutterstock: 1633535575, Andrii Yalanskyi]
[shutterstock: 1633535575, Andrii Yalanskyi]
Geschrieben von Sean Joyce, Navint

The COVID-19 pandemic has kicked many digitalization trends into high gear in almost all industries, and manufacturing is no exception.

SAP and Salesforce are ‘old reliables’ in manufacturing. They work perfectly well, together or on their own, to address the needs of more traditional billing and revenue models. However, they struggle with recurring revenues such as IoT applications.

To forego subscription revenues is just not viable anymore in our increasingly digitalized world – so much so that it can actually cost companies market shares or, at the worst, their business.

Consequently, manufacturing companies have to transform sales and billing processes to add on recurring revenues. While challenging, it promises to be worthwhile – if companies manage to think about the whole process, not just sales.

Über den Autor

Sean Joyce, Navint

Sean Joyce is EVP, Technology and Strategy at Navint.

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